Here is the project description for Project 02. It is the same as the handout I gave you on Thursday; however, I thought it would be a good idea to post it here as well.
Overview:
For this project you will create a series of three ads based on a product, service, or organization. Think fashion, technology, household goods, furniture....The final ads should relate by being tied together by concept and follow a cohesive design program that is evident when the ads are presented. Design principals being addressed in this project are use of space in various formats, Typography, Composition, and general synergy between across design elements.
Take a look at ad campaigns across multiple genres, interests and demographics. See what it is that makes an ad successful or not so successful. Is there a clear message? Is it right for the audience? Is it right for the product?
Details:
The ads will created by utilizing found images in magazines. You must find and use an existing logo and tag-ine and incorporate those elements across each of the three ads. Design elements to look for are: images, photographs, illustrations, type, logos, etc. After you have collected all of your images, they will need to be scanned. You will assemble the ads on the computer with Photoshop where you will learn the basic tools to organize, process, and combine images. (You may also utilize Illustrator or InDesign to assemble your ads.)
Presentation:
Think of this in the context of an ad pitch to a potential client. Your concept, message and tone should be clear and deliberate and should be delivered with a purpose.
No comments:
Post a Comment