This is going to be a full semester, so we will hit the ground running with an exercise to help develop the direction of your personal logos. This will be a very quick turnaround (a la "Project Runway"), where you only have two days to get this design completed. Even though it is a short project, I want you to be creative and professional in your presentation and design.
For Thursday (8/23), you must bring in an 8" x 10" mood board that represents you as a brand, since your first project is your very own personal logo. Basically, a mood board is a collage of different elements that captures the feeling (mood) of a desired design direction. I have posted a few examples below.
This mood board can include color swatches, type specimens, and images that you feel capture the mood of how you intend to represent yourself. The colors and type specimens are not going to necessarily be the final elements that you will use, although this may be the case.
Think of imagery such as:
1. Other logos, illustrations, or designs that have a similar feel to what you'd like to convey
2. Fashion (textile details, fashion photography using models)
3. Architecture
4. Nature (plants, flowers, trees, food, animals)
5. Products (cars, furniture)
6. Portraits
7. Lifestyle (hobbies, activities, sports)
8. Textures / patterns
9.Typographic elements (quotes, specific typefaces)
...anything that has a feel that represents you as a designer, and subsequently, your yet-to-be-designed logos.
This will be a collage that should be flush mounted on some illustration or mat board (not foam core). This means it will be full-bleed - the final design and the board it is mounted on will be 8" x 10" (portrait or landscape is fine - your choice). Be sure the print is adhered neatly, smoothly, and well. Also, check that your edges are straight and clean. Be meticulous!
The mood board can be done on the computer in Illustrator or Photoshop, or you may also do a more traditional "cut and paste" version. Be sure, however, if you are actually gluing elements that the end result is smooth and neat.
Also, consider the composition of your mood board. Do not just throw elements onto the design randomly. Think about how the various items work together, and create a visual flow. You can have a more organic or methodical, grid-like structure, but whatever direction you go, be sure it is intentional.
Also, please bring in an 8.5" x 11" printout of one logo that you like and one logo that you do not. We will talk about those on Thursday as well. Be ready to discuss why you chose the logos that you did. Please have them printed in color, and large enough to be seen well when posted on the board.
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