This is going to be a full semester, so we will hit the ground running with an exercise to help develop the direction of your company logos. This will be a very quick turnaround, where you only have the weekend to get this design completed. Even though it is a short project, I want you to be creative and professional in your presentation and design.
Exercise 01:
For Tuesday (1/19), you must bring in an 12" x 18" mood board that represents your vision for your company's brand. Basically, a mood board is a collage of different elements that captures the feeling (mood) of a desired design direction. I have posted a few examples below. In this design, include 8-10 descriptive words which the board should visually communicate, and highlight the most important three. These words should make a statement about the company, and convey a positive evolution for their brand. Be as clear and descriptive as possible with these words; vague adjectives are not going to help you.
This mood board can include color swatches, type specimens, and images that you feel capture the mood of how you intend to represent your chosen company or organization. The colors and type specimens are not going to necessarily be the final elements that you will use, although this may be the case.
Think of imagery such as:
1. Other logos, illustrations, or designs that have a similar feel to what you'd like to convey
2. Fashion (textile details, fashion photography using models)
3. Architecture
4. Nature (plants, flowers, trees, food, animals)
5. Products (cars, furniture)
6. Portraits
7. Lifestyle (hobbies, activities, sports)
8. Textures / patterns
9. Typographic elements (quotes, specific typefaces)
...anything that has a feel that represents the feeling you wish your company's brand should convey (which of course, should be communicated through this first logo design project). Also, include a section on the mood board that shows their current branding (logo, storefront, colors,etc.).
Also, consider the composition of your mood board. Do not just throw elements onto the design randomly. Think about how the various items work together, and create a visual flow. You can have a more organic or methodical, grid-like structure, but whatever direction you go, be sure it is intentional.
The mood board can be done in Illustrator or Photoshop. It must be printed and ready to pin up on Tuesday. If it is not printed, we will not look at it, so please plan ahead.
Enjoy!
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